Google is the search engine with the most users, and when it comes to Google Ads Campaign, there was nothing better than to rank first on SERP. However, now Google is also changing and becoming more precise with the users’ intent.

Recently Google introduced a new concept of Google Ads in the European continent, known as Local Search Ads (Google Local Service Ads). And for that, one must be Google Screened.

What is Google Screened?

Google Screened professionals have gone through extensive background and licensing checks. They were checked by Local Services Ads (our trusted partners) or state regulatory agencies. Local Services Ads verifies that their professional licenses are current.

The Google Screen Badge Represents the highest level of trust the customer has in the business, With the Google Screen Badge it means you’ve been vetted as trustworthy by the third party.

Example For How Google Screened Ads Looks Like:

Which Businesses Are Eligible For Google Screened?

1. Real Estate Agents And Brokers

All real estate agents and brokers in the United States will get the Google Screened Badge but for that, they have to verify their license. For the Google Screened Badge, you also have to pass your business background but this process is not required in some US States.

2. Lawyers

Local Services checks all active legal licenses for lawyers who have the Google Screened badge. Local Services does not conduct a separate background check for Google Screened lawyers, as each state requires that they undergo a background screening before granting a license.

3. Financial Planners

All Google Screened Financial Advisors must pass a background check at the business level, as well as a background check for the owner. Each professional must also pass a license and background check.

4. Child Care And Preschool Service Providers

All Google Screened child-care service providers must pass a licensing check. Local Services does not require any background checks for Google Screened child-care service providers. Each state in the United States requires that child care providers undergo a routine background screening to obtain their license.

Every professional educator and Preschool service provider must pass a licensing check. Local Services doesn’t conduct a background check on educators or service providers in preschools, as each state requires them to pass a routine background screening to keep their licenses.

How To Qualify For Google Screened?

• You will need to pass both a business-level background check and one for the business owner. In some cases, employees may need to complete a background check.
• Checking for any required licenses and insurance checks based upon your business category
• Google rating at least three stars

Which Countries Can Get Google Screened?

Yes, you can get the benefit from this, but not worldwide! Initially, Google started it in a few cities in the US, and eventually, it extended to the national level in US and Canada.

In the September of last but one year, 2020, Google Screened evolved to select business categories in several nations, including Austria, Germany, Belgium, France, Spain, Switzerland, Ireland, Italy, and the United Kingdom.

What May Be The Difference Between Google Guaranteed & Google Screened?

In addition to superior standing in the search outcomes, Local Services Ads have brands that help them to stand out Google Guaranteed and Google Screened.

The Google Guarantee signifies a business has handed the screening and credentials process and that Google will subsidize the company’s work. If a consumer that reserved assistance via a Google Screened is not pleased with the quality of the work, Google might refund the client up to the amount they spent for the advantage (with a lifetime cap per client of $2,000 in the United States). 

The Google Screened label implies the company has also legislated the essential screening and ability approach but is not advocated by the guarantee label.

However, as you know, each category has its pros and cons. Whether a business is Google Guaranteed or Google Screened arrives down to the business class. 

You will not visit Google Guaranteed, and Google Screened Local Services Ads in the identical development because they involve diverse business categories: ‘Home services’ (Google Guaranteed) and ‘Professional services’ (Google Screened). 

Final Thoughts

So getting the Google Screened Badge will be of great benefit to your business, this will build your authority and people will start trusting you.

Also Read: How To Optimize Google My Business Listing

Shripad Deshmukh

I am the founder of Citation Builder Pro. I have been in the SEO and content marketing industry for 15 years and have a lot of experience in public relations and online marketing.

I started Citation Builder Bro to help businesses of all sizes create high-quality citations for their websites. My team and I are dedicated to providing our clients with the best possible services.