List your business to highly targeted industry-specific and country/state/city-specific directories. For instance, if you run a restaurant, your profile on Eater or Grubhub can be considered a niche citation.
When it comes to the fundamentals of local SEO success, you will always find citations at the core. Remember, each citation is a documentation of your business’ name, address, and phone number, and that is the most important thing when potential clients are trying to reach you. At the end of the day, Google is trying to bring quality results to the millions of questions it gets every day. If your NAP information is not consistent, it’s confusing to both Google and consumers alike.
These citations are typical NAP mentions of your business, which are created on general platforms and directories. Regular citations are used by almost every business that wants to establish and improve its brand presence. With this in mind, they are also referred to as general business citations.
Posting on directories that are relevant to your niche is a huge signal for Google. Not only do you get associated with the location you are promoting from, but Google’s crawlers will take note of the associated niche. All of this information is ready by Google’s algorithm and counted as a ranking signal.
Geo citations mean listing business on directories that belong (or accept business listings from you) to Country / State/ City.As we know, one of the key factors of the local search algorithm is proximity. This means GEO relevancy of the business with user’s search query, and because of this, GEO citation plays a vital role in local ranking.
Find the top business directories related to your business category. Check its Domain Authority and Spam Score. List business on selected sites.