What is the meaning of a local business directory?
The business world today is pacy which creates a constant need to keep up with the new trends. In fact, in the business circles today, what you don’t know can actually harm you. So, what is the meaning of a local business directory? The shortest definition of a local business directory is, “an online database of business that has key relevant information about a given business.” There are several local business directories spread across various niches of the business world today, this includes but is not limited to Google, Moz, Angie’s List, Yahoo! Local, City-Data, Bing, and Yelp.
The idea of a local business directory is important for both startups and businesses that already have an established online presence or prospective clients. A business listing in a local business directory contains a wide range of relevant information about a business such as; the name of the business, contacts, and physical address. Moreover, you may find the working hours, pictures as well links to the business website attached to a business listing. The primary objective of a local business directory is usually to give a business a greater reach by providing the online community with useful information about the business.
What are the types of local business directories?
An online business directory often takes two forms; General multiple niche directories and Specific niche directories. The General multiple niche directories are not specific to any niche. It includes listings from a variety of business categories, for example, Google My Business. On the other hand, the specific niche directory is meant to cater to just a few business types in specific niches or industries, for example, the B2B business directories such as Business Network.
So, when do you go for the General multiple niche directories? Well, that will depend on your business type. But, I would advise you to for it when your main focus is to create huge traffic on your site. People always start by searching for a business online on General multiple niche directories such as Google My Business. Therefore, your business is likely to rank highly on search results when you opt for General multiple niche directories due to their size and reputation. However, if you want to lay claim to better expertise, then you should go for the specific Specific niche directories since they focus on specific areas or industries. You will be able to provide information pertinent to your business under this category, something that is not recommended in the General multiple niche directories. Overall, go for the specific niche directories if you are concerned with the status and reputation of your business since people often have faith in specific niche directories.
As much as the General multiple niche directories might enjoy more traffic overall compared to Specific niche directories, the quality of the traffic is better for the Specific niche directories. This is because most online users who search on specific niche directories tend to have specific needs and are more likely to make a purchase. Therefore, the conversion rate for specific niche directories is often higher despite experiencing less traffic.
It is difficult to determine which of the two will provide you with better results because the business needs tend to vary depending on the business need, business type, and the overall behavior of the customers in a particular industry. I would recommend that you take advantage of both local business directories. That is, ensure that your business is listed on big directories, and also in a few specific niche directories.
Why is the local business directory important?
Local business directories often operate by receiving business listing submissions from business owners. All this information will then be organized into a searchable format. As a business owner, you can capitalize on the benefits of directories by listing your business in many quality and relevant online directories. In other words, you have to which local business directories are suitable for your business. For instance, you won’t be able to reap the benefits of a local business directory by listing your tourism business on a directory that specializes in the wedding dress business. Remember, you must select a suitable category before listing your business in the local business directory. Next, you need to provide basic information about your business. This includes the address, contact, website name and URL, and of course, a brief description of your website. Focus more on the keywords that correctly describe your business and website content for a better ranking of your business on Google’s Search Engine Optimization.
I guess the days for going through phone books like Yellow Pages are gone for most people. It is a new age of online business directories. Initially, Web directories were using the number of sites as a ranking framework, that is, the more sites you had the higher you were likely to rank. Local business directories overtook web directories as a framework for ranking businesses with an online presence. Having the correct listing from a powerful local business directory is a potential game-changer for you and your business. Top directories often receive the largest share of the daily internet searches. This is key in increasing traffic to your site.
Local business directories will always have a role to play in your marketing strategy whether you run a small or large outfit. It is not only a powerful tool for increasing your business’ overall visibility, but it also enhances the performance of search engines which creates a better experience for potential customers. As a business, you don’t want to miss out on the opportunity for reaching new clients by not taking advantage of the local business directories. Get in touch with us if you want to learn more about local business directors and how to utilize them to propel your business to the next level and obtain a greater return on investment.