Everyone wanted to get ranked on SERP (Search Engine Result Pages) to get more traffic and more exposure in the market. But, is there any other easy way to get ranked on google without investing so much in backlinks and other SEO strategies. There is…!
You can rank on the pages related to local searches, which means in Local SERP. Then let’s look into the subject deeper and find the explanation for What is Local SERP tracking and How to Do it?
What is Local SERP…?
Local SERPs can explain the results that show up for a local-based inquiry based upon where the buyer is. Local SERPs ordinarily include a local 3-pack on top and show the most appropriate results on the map.
In simple words, when the user searches for a local Area like “Coffee shop near me.” Then the result will be shown according to the consumers’ location. That Search Engine Page Result can be called a Local SERP. It plays an important character or a factor in the overall SEO of a business.
What is Local SERP tracking and How to do it within minutes?
You can check your local SEO tracking Based on Five search results based on the local SEO ranking. Whenever consumers search for something on google, then the answers for queries are given on 5 factors related to consumer search intention. And, those are as follows.
Keywords play an essential role in the SERP ranking factor. In the case of Local Search intent, Google can show a variety of results with many variations depending on the keyword.
For instance, if you wanted to drink a coffee with your friend and you searched for “the best coffee shop near me” where your friend searched for “the best cafe near me” then both of you will find out the different results. But for the same intent based on a different keyword. That is why it is important to keep track of your local SERP ranking for a better approach to the customers.
If you wanted to rank for specific keywords for “Coffee shop near me.” then you will have to optimize your presence through GMB and Google maps. Or by using other strategies.
Custom Location Settings
When customers search with a strong intent to visit a business and, for the local result then, Google will present the best result by comparing all businesses related to the search query.
For example, we can think of if we search on Google “Bookshop near the bus stand.” or “Bookshop near the bus stand of Mumbai.” then the answers for the questions will differ in many components.
This custom Location SERP tracking also covers a wide variety of local intent searches also depending on third party response and their reviews, if you don’t know, Google listens to the third party very seriously when it is a normal consumer.
Distance also matters in the local search intent when the buyer wants to visit the business. Then, Google shows the nearest business to visit, despite having a low number of reviews or bad reviews. Which also affects usually Local SERP ranking. Based on the distance we can see three probable cases which are directly related to the distance between consumer and shop.
When users have a high probability of visiting a store then google will let low or bad review shops appear first. Because this time the consumer wants to do the work without caring about ratings due to urgency. But, when there is no need then it will show the most trustable places around the area as per Local SERP.
Geo-Location also plays an important role in Local SERP. Because the device is doing the geo-location without the users’ clear mediation, the intent flag in these kinds of hunts is low. These searchers may or may not have any actual, following plan to buy regionally. You just can not say for a certain.
As a tracking plan, this pattern is related to verticals where mobile users are important. (Of course, that involves just about every industry!) However, it is unusually essential for verticals that are only loosely bound to location. Which can be anything from support to online marketplaces to social media to digital welfares — because map results and other localized content can easily crowd out associated non-local content on these kinds of SERPs. Especially for searching from mobile devices.
For example, if you are running an online company that sells beauty and fitness-related products, but as we know ranking on Google for this field is extremely difficult. And you can not rank easily for Global results using weak keywords or by purchasing backlinks. But, by analyzing the local area searches you can compete to appear in local searches and, by doing that you can catch the eyes of not a million but at least thousands of people which benefit most of the time.
The intention of the user directly affects the results of queries, if the user has low intention then the results may appear different. For example, if you are searching for a house near a railway station in Mumbai then google will show you all related results that are maybe far away from the actual location you searched for. But when you search for an ATM near me then it will show you the nearest ATM as you may have urgency but your query shows you have made a resolve to look for an ATM. That’s how Google shows results depending upon your intention. But how to use it to benefit your store. Since ranking on SERP is not an easy peasy task but. By optimizing, the site according to consumers’ needs can help you to rank higher.